Identifying A Profitable Niche Using The 3x3x3 Rule

Finding your blogging niche, especially one that is profitable, should be something you carefully consider before starting at blog.

Ideally you should select a blog subject about which you are passionate and knowledgeable.

One of the first things to consider are your own personal interests. This is important because a blogger who is passionate and knowledgeable about a particular subject will not only have an easy time coming up with ideas for new blog posts but is more likely be highly successful. The blog visitors  will be able to sense your passion for the subject matter and appreciate more what you write in your posts.

Blog subjects can be widely popular or only of interest to a small section of the population. However, there will likely be interested readers regardless of the subject of the blog. If your aim when blogging is to profit and make an income then you should select a topic which appeals to a larger audience.

I recommend you select a niche that is evergreen and avoid short term fads. Evergreen markets are where there’s always a ready and willing target audience to pursue and it will not change tomorrow. This is important to the long term income potential of your blog.

Identifying A Profitable Niche Using The 3x3x3 Rule

**There are 3 golden categories of profitable niches. These are:

1. Health
2. Wealth
3. Relationships

Write down a list of niches that interest you, from these 3 broader topics.

**Do some research to narrow it down. When researching a niche there are 3 important factors you need to look at:

1. Who is your target audience?

Your target audience are people who are interested in your topic. This can include age, gender, income etc. For example, are they cash poor college students or do they have discretionary income to spend on a hobby, such as golf.

2. Are there enough products?

Are there enough products within your niche that you can earn money from? Some niches are more for information gatherers rather than buyers and you would need to create your own products. Others naturally have tons of affiliate products that you can provide to your visitors and earn a commission when they buy.

3. Content Availability

A profitable niche is one where you can provide lots of content to your readers. There should be lots of angles and key phrases to write about over time. New content is key to bringing in traffic and search engine ranking.

**Human emotions also play an important role. There are 3 conflicting human emotions that make a profitable niche:

1. Pleasure / Pain
2. Hope / Fear
3. Social Acceptance / Rejection

By focusing on the 3x3x3 rule above, you will be well on your way to choosing a niche that will make your blog a profitable success.