The Importance Of Keyword Research For Your Blog Posts

Keyword research is one of the most important

pieces of your online business, but it is also one

of the most overlooked.

The truth is you can have great content on your

blog that provides real value to your readers,

but if your keyword research is bad it won't

matter because no one is ever going to see it.

Keyword research is how you get your blog

posts ranked by the search engines so people

will actually see them.

Picking the right words can get you ranked,

picking the wrong words can put your post on

page 137.

The key to keyword research is finding words

that have a decent amount of traffic, but that

also don't have very much competition.

If you reach the number 1 spot for a keyword

that has no traffic, it doesn't help your blog at

all.

On the flip side, if you spend your time trying

to rank for a keyword that has too much

competition, it could take years before you see

any results.

The best option is usually to focus your blog

posts on "long tailed keywords".

What this means is that instead of writing a

blog post about "dog collars" (which will have a

huge amount of competition), you should write

about "red leather dog collars".  The large pet
stores likely have the highest rankings for dog

collars and you will never be able to compete.

You will have a much better chance of getting

ranked for long tailed keywords rather than the

short ones.

After you begin to achieve high rankings for

multiple keywords and your blog starts building

credibility with Google and the other search

engines, you can begin to target keywords that

are a little more competitive.

Of course, you also need to pick keywords that

are relevant to your blog.  If you're writing a

post about picking relevant keywords, it won't

help you at all to be ranked for "how to set up a

blog".

 

I hope this has helped you to understand the

importance of keyword research.